Don’t Waste Your Budget on a Social Influencer — Use Data Instead

Even non-fans of the Kardashian clan probably heard about Scott Disick’s recent Instagram fail: The reality star was posting a sponsored Instagram post for a weight loss supplement, and accidentally copied and pasted his instructions for posting within the comment box. Related: Why You Don’t Need Kylie Jenner As Your Next Brand Influencer So went what is only the latest example of digital marketers’ repeated frustrations with social influencers. Because of incidents like this, high-profile Read the full story

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