How Content Marketing Strategies Vary for Customers and Consumers

Alex is a business owner and proud new father. Every week Alex reviews hundreds of toy manufacturers to land the best deal for his toy store. Offers, numbers, cost-effectiveness, and similar terms attract him the most when the task is to procure ‘optimum profit,’ but the same man seeks out qualities like tenderness, non-toxic, and bright colors when he buys a “teether” for his baby. Suddenly, a wholesaler’s regular customer starts thinking like a consumer who’s more concerned with the softness Read the full story

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