Q: Steve, I know you love to talk marketing. Do you have a very favorite way to market a small business? – Jennifer
A: A long time ago, in a galaxy far, far away, I had a business the old-fashioned way, the pre-Internet way. It was a worse way that’s for sure, especially with regard to marketing. Marketing used to be so much more difficult, and expensive. And it was a much bigger crapshoot. Place an expensive ad in the newspaper and hope the phone rings. Put an ad on the radio and hope someone hears it.
That’s a lot of hoping.