Social media is a mine field for your personal reputation. It can destroy businesses and it can even lead to serious legal problems. Posting impulsively on social media can cause a lot of damage. Anything you post on your personal and business social media feeds should be carefully considered.
The first thing you have to understand is that nothing you ever post online is truly private. Turn on as many privacy settings as you like, but things can and do leak, with 936 million users on Facebook.