Paid Social Strategy 101: Facebook Ads

Facebook is the largest social media network in most major markets, both when it comes to organic user engagement and the average paid social strategy. It’s the leader in social referral traffic and social commerce, driving 85% of all social commerce orders. The average American spends 40 minutes a day on the platform. Facebook Ads are getting even more important. Organic reach is dropping, with some posts reaching only 12% of your total fans. Facebook’s algorithm favors advertisers with strong Read the full story

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