10 Most Desirable Facebook WordPress Plugins to Enhance the Engagement of Your Website

There is no point of denying this attribute that all kinds of websites that have been developed by professionals have same and common objectives. These same or common objectives can be efficiently considered in the form of website engagements or traffics as users or target audiences of the websites actually determine the strengths and weaknesses of websites in an appropriate …

Black Hat SEO Tactics to Avoid

If you consider yourself an honest and upstanding webmaster, here are some Black Hat SEO tactics that you should avoid at all costs. Read the full story

10 Ways to Promote Your WordPress Website

“Why do I need to promote my WordPress website?” Hm, good question! Take a look at these figures I’m about to show you and you will find the answer yourself. According to a research carried out by mentafloss.com, there were only 3000 websites on the Internet two decades ago, while that number rose to roughly 1 billion when recorded in October …

7 Reasons Why You Need to Take Your Facebook Page Seriously

Many business owners think that just setting up a business page on Facebook and posting a few updates here and there is adequate. 71% of online adults use Facebook. (Pew Research Center) Facebook is an important tool for marketing and advertising. Paid advertising on Facebook generates great results, but daily marketing on the business page can achieve great results too. …

4 Ways Your Company Can Effectively Measure the Effects of Social Media

Social media is rapidly growing from one day to the next, yet measuring the impact of social media remains a mystery for most. According to a recent article by Adam Singer, a Product Marketing Manager for Google Analytics, two main factors cloud the social media climate further. First and foremost, when we observe social media platforms, we tend to disregard …

Website Maintenance, or, how do I drive this thing?

Our bread & butter is designing (or redesigning) & programming websites for businesses of various sizes. Our clients range from family-owned small businesses to large financial enterprises. Our projects include content management system-based sites built in WordPress and Drupal and Magento-based E-commerce sites. These platforms are meant to be more user-friendly than a hard-coded HTML site, allowing a non-technical administrator …

Have you been hacked? These four websites can tell you

Hacking is difficult to defend against because there’s often no indication you’ve been compromised until damage is done. Thankfully, these four monitoring websites can tell you if your accounts have been involved in a breach. Read the full story

7 Totally Underrated Free AdWords Tools

There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and bid adjustments and Excel wizardry to create reports. Being really good at all of these is exhausting, so luckily, there are plenty of free tools out …

7 Things Marketers Need to Know About AdWords Store Visit Conversions

E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google. That’s why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store …

How Marketing On Facebook Is Changing In 2016 – The Social Ms

The following is a guest post and infographic from Zachary Jarvis and Speechless Digital. Zachary Jarvis is the Founder and Managing Director of Speechless Digital, a Digital & Content Marketing Agency based in Essex, UK. Speechless Digital | The Gateway Building, 10 Elmer Approach, Southend on Sea, SS1 1LW | +44 (0)1702 668180 Facebook is constantly growing with over 1.44 …